Meet LaFleur's Gymnastics

One family.
Three gyms.
One story.

A local SEO and website redesign proposal that unites four generations of gymnastics excellence into one connected digital presence across Wisconsin and Florida.

GERMANTOWN, WI LARGO, FL TAMPA, FL

Vault — The Starting Point

One brand, three domains, and no shared story.

Here's what we found when we looked at LaFleur's digital presence as a whole family of gyms, rather than three separate businesses.

Disconnected websites

Germantown, Largo, and Tampa each run on separate domains with different designs, navigation, and no cross-links — three gyms competing alone instead of together.

4gen

A legacy hiding in plain sight

Four generations of competing gymnasts, coaches, and club owners dating to the 1930s, plus a USAG Hall of Fame induction — mentioned, but never made the centerpiece.

Inconsistent listings

Names, hours, and addresses vary slightly across Google, Yelp, and Facebook for the same locations, muddying local search signals.

The Plan, At A Glance

Four steps to one strong presence

Each pillar is covered in full detail on the plan page — this is the shape of it.

STEP 01 — BARS

Site architecture

One flagship domain and design system connecting all three locations, so search authority builds together.

STEP 02 — BEAM

Full redesign

A warm, mobile-first identity built for parents and kids, with clear paths to register or book a party.

STEP 03 — FLOOR

Local SEO

NAP cleanup, program landing pages, and keyword targeting tuned to what parents actually search.

STEP 04 — ALL-AROUND

Story & trust

A shared content hub and review protocol that turn a real legacy into real search authority.

THE SCHEDULE

90-day roadmap

Foundation, rebuild, and launch — a clear three-phase timeline for all three gyms.

NEXT STEP

Get started

Confirm the site architecture and kick off the Days 1–30 foundation work.

Four Steps, One Presence

The Plan

Site architecture, redesign, local SEO, and story & trust — the four pillars that turn three separate gyms into one connected digital presence.

01 — Architecture 02 — Redesign 03 — Local SEO 04 — Story & Trust

Bars — The Framework

Give three gyms one framework to swing from

Two paths forward — we recommend the first.

RECOMMENDED

Unified network site

One flagship domain, one design system, dedicated pages per location. All three share a blog, program library, and registration flow — search authority builds together instead of splitting three ways.

ALTERNATIVE

Shared template, separate domains

Keep three independent domains but rebuild each on one shared design system, with strong cross-links. Better if the family prefers to run each gym independently.

EITHER WAY

LocalBusiness schema

Structured data for every location so search engines understand exactly what LaFleur's offers, where, and when.

EITHER WAY

One registration system

A single, mobile-friendly path to register for classes, book a party, or reserve open gym time, used identically across all three gyms.

Beam — Balance & Presentation

A look as confident as the athletes it represents

Warm, energetic identity

Replace the dated, template-heavy look with a visual style built for parents and kids — friendly type, bright accent color, real gym photography.

Mobile-first, always

Schedules, registration, and party booking need to work perfectly on a phone — that's where most parents are actually looking.

Conversion paths on every page

A real "Our Story" page

The four-generation family history and coaching credentials, told as the differentiator it actually is.

Floor — The Full Routine

Every element of the routine, tuned for local search

NAP cleanup

One consistent name, address, and phone number per gym, corrected across Google, Yelp, and Facebook.

Program landing pages

Dedicated pages for Tot & Rec, Xcel / Junior Olympic teams, birthday parties, camps, and — in Florida — swim school, each targeting real local search terms.

"Near me" keyword targeting

"Toddler gymnastics classes [city]," "tumbling near me," "[city] gymnastics birthday party" — the exact phrases parents actually type.

Core Web Vitals pass

Fast, stable mobile pages, since slow load times quietly cost both rankings and registrations.

All-Around — Trust & Story

Turn a real legacy into real authority

A shared content hub

One blog covering gymnastics readiness by age, competitive pathways, and safety — cross-linked and shared across all three locations.

Coaching credentials, front and center

The Hall of Fame induction, national qualifiers, and college scholarship recipients — genuine expertise most competing gyms simply can't claim.

Review response protocol

A standing process for replying to Google, Yelp, and Facebook reviews across all three gyms.

Local partnerships

Youth sports leagues, elementary schools, and pediatric practices in each city — for backlinks and real referral traffic.

Ready to see the timeline?

Proof, Not Just A Promise

Your real class schedules,
already unified.

This isn't a mockup. The classes below are pulled live from LaFleur's own iClassPro registration system — the same data your families see, brought into one clean, mobile-first view. This is exactly how the redesigned site presents every location's schedule.

Loading live schedule…

Imagine this — plus registration, parties, and open gym — unified across all three gyms.

The Meet Schedule — 90 Days

Three gyms, one rollout

A three-phase, 90-day plan that brings Germantown, Largo, and Tampa onto one connected presence without disrupting registration or class schedules.

DAYS 1–30

Foundation

NAP audit & correction across all three gyms
Google Business Profiles rebuilt for Germantown, Largo, and Tampa
Site architecture decision finalized

DAYS 31–60

Rebuild

New design system applied across all location pages
Program landing pages and schema markup shipped
Mobile speed and Core Web Vitals fixes deployed

DAYS 61–90

Launch & Amplify

"Our Story" four-generation legacy hub launched
Shared blog live with first content set published
Review response protocol and local partnership outreach underway

How We'll Know It's Working

Success metrics

Local pack visibility

Map-pack ranking for core program keywords in Germantown, Largo, and Tampa.

Organic traffic & rankings

Tracked independently for each of the three location pages.

Conversion rate

Registrations and party inquiries generated directly from the redesigned site.

Review volume & rating

Trend per location, once the response protocol is in place.

Ready to talk through next steps?

Next Step

Let's get started

Confirm the site architecture and we can begin the Days 1–30 foundation work — the NAP audit and Google Business Profile rebuild need no design decisions and start paying off within the first month.

Prepared for the LaFleur family

This proposal covers all three LaFleur's Gymnastics locations. Reach out with questions, or to confirm which site architecture option you'd like to move forward with.

Phone[ your phone number ]

Email[ your email address ]

Locations

Germantown, WI — lafleursgym.com

Largo, FL — lafleursgymnastics.com

Tampa, FL — lafleurstampa.com

One family.Three gyms.One story.